Yun Tai
Yun Tai, Assistant Professor
Personal Information
Research Interests: Computational Social Science, Cultural and Creative Industries, Internet Censorship in China
E-mail：ytai@mail.nsysu.edu.tw
Extension：5659
Office：SS 4023-1
Education
Ph.D. in Sociology, Emory University, USA
Current Position
- Assistant Professor, Department of Sociology, National Sun Yat-sen University
Experience
- Assistant Professor, Department of Mass Communication, Tamkang University
- Postdoctoral Fellow, Journalism and Media Studies Centre, The University of Hong Kong
- Researcher, University of Virginia Library
Research Statement
My research interests primarily stem from economic, organizational, and cultural sociology, utilizing computational social science methods to understand the operational mechanisms and behavioral patterns within cultural and creative industries.
My current research focuses centrally on gatekeeping mechanisms, investigating the roles of different types of gatekeepers or intermediaries through computational approaches. In my recent research, taking gatekeeping mechanisms in the music industry as an example, I examine the factors influencing differences in the degree of organizational innovation. Additionally, in a collaborative cross-national study, by analyzing music performance data around 2020, we explore the impact of COVID-19 on the live music industry—along with its gatekeepers and other actors—across three cities in Taiwan, the United States, and Greece.
Furthermore, regarding the media industry, I am also involved in research on the actions of emerging information gatekeepers (new media and opinion leaders) and information controllers (internet censorship systems). By collecting daily posts from thousands of WeChat official accounts and tracking articles deleted by the system or self-deleted, I explore the patterns of internet censorship in China.
期刊論文
- Yun Tai. (2023). The Ties that Conform: Legitimacy and Innovation of Live Music Venues and Local Music Scenes. Poetics, 96, 101755.
- Yun Tai, & King-wa Fu. (2020). Specificity, Conflict, and Focal Point: A Systematic Investigation into Social Media Censorship in China. Journal of Communication, 70(6), 842–867.
- Dowd, T. J., Ryan, T., & Yun Tai. (2016). Talk of Heritage: Critical Benchmarks and DIY Preservationism in Progressive Rock. Popular Music and Society, 39(1), 97–125.
- Dowd, T. J., Ryan, T., & Yun Tai. (2017). Talk of Heritage: Critical Benchmarks and DIY Preservationism in Progressive Rock. In A. Bennett & S. Janssen (Eds.), Popular Music, Cultural Memory, and Heritage (pp. 96–124). Routledge. (Reprinted from Popular Music and Society, 2016)
- Yun Tai. (2012). The Efficacy of Audience Building among Nonprofit Cultural Organizations: The Impact of Marketing Strategies and Organizational Attributes. Megatrend Review, 9(1).
專書論文
- Dowd, T. J., Yun Tai, & Zaras, D. (2022). The sounds of silence: Concerts, musicians, and the COVID-19 pandemic. In I. Woodward, J. Haynes, P. Berkers, A. Dillane, & K. Golemo (Eds.), Remaking Culture and Music Spaces: Affects, Infrastructures, Futures (pp. 102-120). Routledge.
- 戴昀（2022）。〈「中國特色」的網際網路、社交媒體與公民社會〉。收錄於王維菁、林玉鵬、王俐容（主編），《AI 時代的數位傳播素養教育》（頁 97-115）。台北：五南。